New BWC book

„Auf dem Weg: Erfahrungen mit Digital Leadership“

(„On the Way: Experiences with Digital Leadership“)

8 pioneers – 3 days Book Sprint – 1 book

Brigitta Wurnig about
BW Coaching Book Sprint Digital Leadership

„Auf dem Weg: Erfahrungen mit Digital Leadership“ („On the Way: Experiences with Digital Leadership“)

8 Pioneers–3 days of Book Sprint –1 Book: We not only talk about agility but apply it to our work. With a unique community experience eight senior executives and consultants, some from big corporations like Deutsche Telekom, Deutsche Post, WDR, and Infineon Technologies, wrote the book “Auf dem Weg: Erfahrungen mit Digital Leadership”(trans. “On the Way: Experiences with Digital Leadership“)

Author team: f.l.t.r.: Kerstin Günther – Managing Director, Deutsche Telekom Pan-Net S.R.O., Ulrike Kempkes – Organisational- and Change Manager, DigitalTransformation, WDR,  Barbara Rühling (facilitator), Brigitta Wurnig – Topmanagement Coach & Managing Director, BWC, Claudia Hillebrand – Senior Manager Organization, Culture & Change, Infineon Technologies, Sebastian Moss – Managing Director, EICON Beratung und Beteiligungen GmbH & Co. KG, Ralf Bornefeld – Vice President & General Manager Automotive Sense & Control, Infineon Technologies, Claudia Lerch – Branch Manager/Head of Personnel, Deutsche Post, Denia Hegerfeld-Hellwig – Executive & Mindfulness Coach

In the book you will read about the top-topic of our time and get answers for:


  • How is leadership changing in the era of digital transformation?
  • Is trust still the base for successfull collaboration?
  • How do I lead generation Y,Z and millennials?
  • Does knowledge still guarantee power and influence or how do you create impact in your company now?
  • How does the individual maintain inner focus in a world that is constantly changing?
  • How do mindfulness and digital leadership go together?
  • Wherein do I find meaning, when the working world becomes more and more digital and virtual?

It is a practitioner’s book for all those who are in the midst of digital transformation. You will read about true stories, provocative thesis, learn about fundamental thoughts on digital leadership, and get many valuable tips and food for thoughts for your daily work as a Digital Leader.

Book Sprint

In a Book Sprint experts come together and write a book. With guidance of an experiences facilitator and a virtual team of graphic designer, editor, and lay outer in the background. The authors work on the content in groups and individually. All in three days. A best practice example for agile and virtual collaboration and therefore, exactly the right approach for our topic Digital Leadership.

Claudia Hillebrand

Kerstin Günther

Ralf Bornefeld

Ulrike Kempkes

Do you want to know more about our services?

Send us an e-mail.

Brigitta Wurnig Coaching GmbH 

Neuer Wall 10
20354 Hamburg

T +49 40 822 15 3303
F +49 40 822 15 3010 

Privacy policy

1 + 8 =

Privacy policy

Brigitta Wurnig GmbH takes the protection of personal data very seriously. We will only collect, process, and use any personal data that you provide in this contact form in accordance with our data privacy policy.

Wir benutzen Cookies um die Nutzerfreundlichkeit der Webseite zu verbessen. Durch Ihren Besuch stimmen Sie dem zu. | We would like to use cookies to better services your use of this website. Click OK and proceed to accept cookies.