New BWC book

„Auf dem Weg: Erfahrungen mit Digital Leadership“

(„On the Way: Experiences with Digital Leadership“)


8 pioneers – 3 days Book Sprint – 1 book

Read more about the importance of mindfulness and business

In the book you will read about the top-topic of our time and get answers for:

  • How is leadership changing in the era of digital transformation?
  • Is trust still the base for successfull collaboration?
  • How do I lead generation Y,Z and millennials?
  • Does knowledge still guarantee power and influence or how do you create impact in your company now?
  • How does the individual maintain inner focus in a world that is constantly changing?
  • How do mindfulness and digital leadership go together?
  • Wherein do I find meaning, when the working world becomes more and more digital and virtual?

It is a practitioner’s book for all those who are in the midst of digital transformation. You will read about true stories, provocative thesis, learn about fundamental thoughts on digital leadership, and get many valuable tips and food for thoughts for your daily work as a Digital Leader.


You can order our German BWC book as paperback or e-book at Amazon.

Book Sprint

In a Book Sprint experts come together and write a book. With guidance of an experiences facilitator and a virtual team of graphic designer, editor, and lay outer in the background. The authors work on the content in groups and individually. All in three days. A best practice example for agile and virtual collaboration and therefore, exactly the right approach for our topic Digital Leadership.

„Auf dem Weg: Erfahrungen mit Digital Leadership“ („On the Way: Experiences with Digital Leadership“)


8 Pioneers–3 days of Book Sprint –1 Book:
We not only talk about agility but apply it to our work.

With a unique community experience eight senior executives and consultants, some from big corporations like Deutsche Telekom, Deutsche Post, WDR, and Infineon Technologies, wrote the book “Auf dem Weg: Erfahrungen mit Digital Leadership”(trans. “On the Way: Experiences with Digital Leadership“)

Author team: f.l.t.r.: Kerstin Günther – Managing Director, Deutsche Telekom Pan-Net S.R.O., Ulrike Kempkes – Organisational- and Change Manager, DigitalTransformation, WDR,  Barbara Rühling (facilitator), Brigitta Wurnig – Topmanagement Coach & Managing Director, BWC, Claudia Hillebrand – Senior Manager Organization, Culture & Change, Infineon Technologies, Sebastian Moss – Managing Director, EICON Beratung und Beteiligungen GmbH & Co. KG, Ralf Bornefeld – Vice President & General Manager Automotive Sense & Control, Infineon Technologies, Claudia Lerch – Branch Manager/Head of Personnel, Deutsche Post, Denia Hegerfeld-Hellwig – Executive & Mindfulness Coach

Brigitta Wurnig

Claudia Hillebrand

Kerstin Günther

Ralf Bornefeld

Ulrike Kempkes

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